Info

URL
www.youtube.com/mobiletricks
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Objective
Promote Google Mobile.
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Solution
Created Mobile Tricks video contest on Youtube and reached out to art students to seed it with cool videos.
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Result
The campaign has been picked up by 225 blogs, our videos have been seen over 2.9 million times in over 150 countries, and all with minimal PR involvement and less than $130k in marketing spend. The Mobile Tricks channel was picked up in the Washington Post today. It was also picked up in Germany's biggest magazine: Der Spiegel.